Skip to Content

Rosendin Rosendin

Los Angeles, CA

Los Angeles Memorial Coliseum

Project Summary

The $315 million LA Memorial Coliseum project was completed in August 2019, just in time for the start of the USC football season. The historic stadium opened in 1923 and has served as a host venue for the 1932 and 1984 Summer Olympics; it will once again host the Summer Olympics in the upcoming 2028 games with its new ground up, 7-story tower that includes beautiful new suites and concession stands, a state-of-the-art press box along with an upgrade to entryways and walkways surrounding the stadium. New concrete was poured at the north and south seating areas, and all new seats were installed. The stadium was further enhanced with Wi-Fi installed in the seating areas and tower, video boards in the suites and concession areas, and a wonderful open-air bar and seating area on level 7. The historic stadium that opened in 1923 and has served as a host venue for the 1932 and 1984 Summer Olympics; will once again host the Summer Olympics in the upcoming 2028 games.

The Rosendin team did an excellent job on this project, as witnessed by the fact electrical, low voltage, and audio-visual all took home NECA awards for our efforts! This project was a team effort and a perfect facelift for a tradition-rich stadium that will serve future generations.

Photo Credits

Photographs By: Chris Lovdahl - Downtown Exposure

Los Angeles Memorial Coliseum

$315 million renovation to historic LA Memorial coliseum.

Los Angeles, CA
General Contractor
Hathaway Dinwiddie/Hunt Joint Venture
25 Months
$315 Million
230,000 SF

Case Study

Much of Los Angeles is outsize, and people like it that way. The L.A. Memorial Coliseum, home to USC football and - temporarily - the Los Angeles Rams, is an excellent case in point.

The outdoor sports stadium has long occupied a spot in the Los Angeles skyline, completed in 1923 as a memorial to Los Angeles veterans of WWI. It holds the distinction of being one of just a handful of National Historic Landmarks in Los Angeles and, in 2028, will become the only stadium in the world to have hosted the Olympics three times. It earned its national landmark status in 1984, the day before the opening ceremony of the second Olympics to take place on its field. When the University of Southern California took over the master lease of the historic Coliseum in 2013, they began planning for an extensive renovation and remodeling project. While the structure has been renovated several times over its nearly 100 years, the most recent update at that point was about 20 years prior, in response to the 1994 Northridge earthquake. Beneath the facade, the technology was severely in need of an update.

The $315 million renovation project required a team of architects, engineers, and integrators to construct a brand-new, seven-story tower without alteration to the historic veneer. The renovation also needed to deliver a complete modernization of technology, including LED ribbon boards, a new sound system, stadium-wide Wi-Fi, two new large-screen video displays, and an updated scoreboard, and modernization of all lighting, plumbing, and electrical systems. The facility has played host to the Olympics, the World Series, and multiple Super bowls; countless political dignitaries and pop culture icons have graced its field. But with the third Los Angeles-area Olympics slated for 2028, the stadium needed a complete rethink of premium space, including the addition of the 3,000-seat, seven-story Scholarship Club Tower at midfield- plus, an additional 235,000 square feet of space incorporated into the existing bowl.

On Aug. 24, 2019, crowds filed into the new stadium, and longtime fans certainly noticed the improved experience the technology upgrades provide, even if they couldn't put their finger on precisely what seemed better. And the team at Rosendin was breathing sighs of relief that somehow, despite the challenges and setbacks, they had pulled off one for the ages.

Project Challenges
Project Schedule
Historic Site
Scope Changes
Rosendin Solution
  • Project owners wanted to preserve the look of historic outside elements but integrate as much technology as possible within the space to elevate the user guest experience and streamline operations.
  • The timeline was the biggest challenge. As the Coliseum currently plays host to two different football teams (USC Trojans and L.A. Rams), renovation work needed to be completed in time for the 2019 football season. Construction took place over about 18 months.
  • The value engineering (V.E.) process ended up reducing the amount of equipment by centralizing most of the hardware and removing some equipment rooms.
  • To accelerate the onsite workflow, Rosendin emphasized prefabrication where possible, as well as opening, pre-kitting, and labeling install packages off-site. Advance preparation allowed the team to Q.C. and monitor shortages, saving time and money.
July 9, 2020 | Awards

Rosendin Project at Los Angeles Memorial Coliseum Recognized for Excellence

Rosendin was recently awarded the 2020 Integration Award Best Large Venue Project by CE Pro/Commercial Integrator for its work on the historic LA Memorial Coliseum.

California Builder & Excellence
June 12, 2020 | In The News

Crestron, Rosendin Electric Ready L.A. Memorial Coliseum for Future

Set to host some of the biggest sporting events, the Los Angeles Memorial Coliseum at USC was given an AV revamp thanks to Crestron and Rosendin Electric.

Commercial Integrator

Share This Page