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Awards | May 1, 2023

Rosendin Wins Gold for You Belong Here Campaign

Rosendin Electric wins Gold for their You Belong Here Recruitment Campaign.

Heremes Creative Awards

You Belong Here Recruitment Campaign

Client: Rosendin

Category: Strategic Campaigns | Marketing | 311c. Digital Marketing Campaign

 

 

About Project

Electrical contractor, Rosendin, had a need to hire upwards of 500 electricians for several jobsites in the Phoenix Metro Area by end of year 2022. In September of 2021, the marketing team created the “You Belong Here” campaign to launch on Facebook, Google, and billboards along the highways from Tempe to Surprise.

After refining the target market for the campaign, a strategic $330K marketing campaign was launched that included digital billboards along Interstate-10, Facebook and Google advertising, and geofencing around two major events, the Barrett Jackson Car Auction and The Waste Management Phoenix Open Golf Tournament.

The “You Belong Here” campaign demonstrated that Rosendin has a place for everyone by highlighting individuals from the company at their workplace and on their free time enjoying hobbies. Videos and ads showcased an Onboarding Field Safety Trainer who was also a Certified Scuba Instructor, a Project Manager who is a pianist, a Corporate Field Bilingual Trainer who is an avid outdoorsman, and more. All advertising took those interested in a job to a subsite on Rosendin’s website (www.rosendin.com/electricians-new). Here interested individuals could complete the application for a job at Rosendin.

At the end of 2022, Rosendin had received upwards of 5,000 applications and hired over 500 electricians who came to them from the campaign. The success gained from the Arizona campaign was also implemented in Nashville, TN, where after one month, they had enough electricians to fill the needed job.

 

Credits

• Rob McJannet
• Samantha Peck
• Michael Mozingo
• Samantha Angiulo
• Christina Fisher
• Haley Earhart
• Amy Garcia
• JoAnn Cruz
• Laura Alloway
• Crystal Menjivar
• Salina Brown

Link to Original Article (may require registration)
https://enter.amcpros.com/hermes/entry/you-belong-here-recruitment-campaign/

About Rosendin

Headquartered in San Jose, Calif., Rosendin is employee-owned and one of the largest electrical contractors in the United States, employing over 7,500 people, with revenues averaging $2 billion. Established in 1919, Rosendin remains proud of our more than 100 years of building quality electrical and communications installations and value for our clients but, most importantly, for building people within our company and our communities. Our customers lead some of the most complex construction projects in history and rely on us for our knowledge, our ability to scale, and our dedication to quality. At Rosendin, we work to ensure that everyone has the opportunity to reach their full potential by building a culture that is diverse, safe, welcoming, and inclusive.

Marketing Materials, Media Kit & Contact

Salina Brown

Director of Corporate Marketing
480.708.7625
480.921.4022
sbrown3@rosendin.com
@mentions of Rosendin